Are you a female solopreneur over 40 looking to stand out in 2025? Discover how video can transform your business, build authentic connections, and help you shine in a crowded market—no matter what you’ve overcome. Jason Zygadlo joins me for episode 274 as we dive into the power of personalized video, authentic branding, and community support for female entrepreneurs. Whether you’re rebuilding after cancer, divorce, or loss, this episode is packed with actionable insights and inspiration for women in business. *Connect with Jason Zygadlo* 🌐 Website: https://www.careercoachbyob.com/ 📝Show Notes: https://kandasrodarte.com/274 === Hosted by Kandas Rodarte, Gratitude Geek is a weekly podcast for small business owners who love eavesdropping on conversations between successful, grateful entrepreneurs. Ready to connect with other resilient women? Subscribe for more empowering content and join the Robusta Small Business Percolator—a community for female solopreneurs over 40 who’ve overcome adversity. Join here: kandasrodarte.com/robusta === Chapters: 00:00 The Power of Personalized Video 02:30 Connecting with Authenticity 05:23 Video as a Versatile Tool for Solopreneurs 08:14 The Future of Communication: Video Dominance 10:54 Building Your Own Brand: The BYOB Concept 14:09 Branding Lessons from Football 16:43 Ziggy Strong: Turning Adversity into Advocacy 28:15 Community Engagement and Support 30:33 Honoring Legacy and Remembering Heroes 32:31 The Emotional Toll on Families 36:05 Overcoming Video Anxiety 38:00 LinkedIn: A Professional Networking Tool 46:26 Choosing the Right Video Platform #femalesolopreneurs #womenover40 #videobranding #midlifebusiness #authenticentrepreneur

Jason Zygadlo is a seasoned executive specializing in sales, marketing, and business development. As the Chief Revenue Officer at Brightcove, a leading video streaming company, Jason leads efforts to drive revenue growth, create strategic partnerships, and deliver exceptional digital solutions. With a history of working at industry giants like Sony, Jason has a wealth of experience navigating the ever-evolving tech and media landscapes. He's known for his ability to leverage innovation to propel businesses forward while keeping customer-centric strategies at the forefront. CONNECT WITH JASON https://www.linkedin.com/in/jason-a-zygadlo-9051311/ CONNECT WITH CHRISTIAN ⁠https://www.linkedin.com/in/christianjfischer⁠ ⁠http://facebook.com/theofficialchristianjfischer⁠ Check out his website: ⁠https://www.christianjfischer.com/⁠ AND MOST IMPORTANTLY Subscribe to join our Disruptive Chef Community: ⁠https://disruptivechef.club/⁠ Discover more episodes: ⁠https://www.christianjfischer.com/my-podcast⁠ ⁠https://www.tiktok.com/@thedisruptivechef⁠ ⁠https://www.instagram.com/thedisruptivechef/⁠ Thank you for tuning in on this journey of culinary disruption. Until next time, keep innovating, stay inspired, and dare to disrupt the culinary world!

In today’s competitive market, standing out isn’t just an option—it’s a necessity. Personalized videos are transforming how businesses connect with customers, build relationships, and drive growth. In this presentation, you’ll discover how to harness the power of personalized video content to scale your business effectively. We’ll explore proven strategies for using personalized videos to engage prospects, boost conversions, and streamline communication. Learn how to create impactful video messages tailored to your audience’s needs, whether for lead generation, customer onboarding, or client retention. By the end of this session, you’ll have a clear roadmap for integrating personalized videos into your business strategy and the confidence to start creating content that truly resonates with your audience. Whether you’re a small business owner or part of a larger organization, this presentation will equip you with the tools you need to grow smarter, faster, and more memorably. With nearly two decades in medical sales, Jason has mastered the art of standing out in a crowded market. Now, after almost 20 years of helping healthcare professionals navigate complex purchasing decisions, he has turned his expertise towards a new venture: Build.Your.Own.Brand. This innovative company is dedicated to empower individuals and groups to embrace their uniqueness and make a lasting impact by being creative, different and memorable. A graduate of Kent State University, Jason combines a deep understanding of strategic positioning with a passion for creativity. Build.Your.Own.Brand. offers a fresh perspective on personal/organizational branding, helping clients break out of the sea of sameness. Jason serves on the National Board of Directors of the Alumni Association at Kent State University. Jason is still involved w/ his fraternity, Alpha Tau Omega. Jason is the founder of ZIGGYSTRONG...a non profit that helps cancer patients during their treatment and beyond. Jason is also a cancer survivor who wanted to give back. jason@careercoachbyob.com https://www.careercoachbyob.com/ https://www.facebook.com/jason.zygadlo https://www.instagram.com/careercoachbyob https://www.linkedin.com/in/jason-a-zygadlo-9051311/ ~ More About The Connected Leaders Academy ~ Connected Leaders Academy is Elevating Entrepreneurs for Success Learn from Global Experts: The world of entrepreneurship is vast, but we bring you closer to the wisdom of global experts. From diverse fields and industries, these thought leaders provide valuable insights to drive your growth. Growing Archive of Video Content: Unlock a treasure trove of videos designed to guide you through the challenges of scaling your business. With new content added regularly, you're always one step ahead. One-on-One Coaching with Jose Escobar: Connect with Connected Leaders Academy's founder, Jose Escobar, for tailor-made strategies and solutions to your entrepreneurial challenges. jose@connectedleadersacademy.com https://www.connectedleadersacademy.com/ Sponsors Wisdom Well Show    https://wisdomwellshow.com/ Evolve Human Potential    https://www.evolvehumanpotential.co/   Home Studio Mastery a subsidy of Humblezone   https://homestudiomastery.com/ To get more of Connected Leaders Academy, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/connected-leaders-academy/

This is a story for anyone trying to just take the next best step. Jason Zygadlo warriored through his own cancer diagnosis. Now leading by example, wanting to be a part of something bigger than himself, they are heading into their 5th year of Walk Along With Ziggy Strong that directly uplifts, encourages and raises money for families like Emily Orr's. The ripple effect is astounding. HOPE right here in the power of ONE and then another and another and another.... Because it's TRUE, We're Better Together.

Many people say that personal branding is the key to success. But how exactly does it help you unleash your true potential? 🌟 Please tune in next week for Marketing with Russ…aka #RussSelfie, Episode 482 January 16, Thursday, 8am Pacific Featuring Jason A. Zygadlo Jason is the visionary Founder and President of build.your.own.brand, dedicated to unlocking personal potential for professional success. He offers customized coaching programs that elevate self-confidence through engaging workshops, personalized coaching sessions, and interview prep. In addition, Jason shines as Vice President of Sales at Nature’s Vision, Inc., delivering health-boosting vitamins and supplements nationwide. 🌱 Connect with Jason: Linkedin: linkedin.com/in/jason-a-zygadlo-9051311 Email: jason@careercoachbyob.com Website: http://www.careercoachbyob.com/ Connect with Me: Website: www.russhedge.com Email: Russ@russhedge.com #brand #personalbrand #coach #connection #inspiration #InspirationSpecialist #marketing

Jason Zygadlo, of Build Your Own Brand IS a brand. One of the greatest, most genuine grassroots kind. Working his way up through the ranks in pharmaceutical and medical device sales, he chose to stand out and has hilarious stories to prove it. Now he’s taking what he’s learned and he’s helping clients to pivot to a calling from careers that seem to be ‘calling’ them to much more. Plus… he’s just a Really Good Dude. A cancer survivor with a non profit called Ziggy Strong to help other families warrioring through. Listen in as we all learn from Jason’s own journey… how to break out of “The Sea of Sameness” and live purpose driven lives in A Calling, not just a career.

You need to stand out in the sales world to be successful and video is an excellent tool to leverage if you have the right strategies. I discuss how to do that with my guest, Jason Zygadlo. Jason, a seasoned expert with nearly 20 years in medical device sales, now channels his unique skills into Build.Your.Own.Brand., where he helps individuals and organizations stand out creatively and memorably. Jason has always tried to do things differently to be memorable. He spent his earlier career in medical device sales. Fast forward to 2024, in his business practice, he was still looking for ways to be different and be more efficient. The video world was introduced to him by a friend who also sold medical devices. Jason was very quick to adopt the technology himself because he realized he could be more efficient by sending videos instead of regular emails. He particularly liked the analytical part of video technology. You could know if and when the video was watched and for how long. That allowed him to fine tune his messaging to get longer video views. Getting to Know Him It’s getting harder and harder to see potential clients. So how can you engage with them? If you’re not delivering your message effectively, then what good are you doing? If the information you’re trying to deliver to the potential client isn’t currently getting through, what other ways are out there? Email is the starting point. Almost everyone shares their email address now. You can also send the videos through LinkedIn. Jason realized he could be very efficient and send a lot of videos in a personalized and tailored way and then know when they were opened. When he did end up getting in front of the potential client in person he would often be greeted with “It seems like we’ve already met”. They would know him from the value that he had sent. It was usually a video introduction followed up by some kind of white paper or other material. Getting Your Message Past the Gatekeeper The beauty of videos is how versatile they can be. Jason would stop by an office and leave some information with the gatekeeper. He would then follow up with his potential client by sending a video saying he had left the information with the gatekeeper. Then (in the video) Jason would introduce himself and let the potential client “get to know him”. The next video would be a demo of the product Jason was selling. Once the potential client met with him Jason would send a thank you video. How Many Videos to Send You can’t just knock on the door once or twice, it’s a persistence game. Jason talks about being “pleasantly aggressive”. The videos don’t replace the stop-byes, the drop-offs and the traditional ways of doing things. Videos are a supplemental tool to tack onto the other things that you’re doing to close the sale. There’s no magic number of videos you should send. It takes as long as it takes to get what you’re trying to get and what you’re trying to accomplish. We also dive into topics such as: • What the first meeting looks like after you get past the gatekeeper. • Why you should create personalized videos and how to do that. • The power of curiosity in the world of video and sales. • How to be different and memorable. • Why different is better for breaking through the noise. • Examples of video platforms you can use to stand out. • Why you should send thank you videos after the sale is closed. • The importance of practicing being on video. • The one thing, above all else, that you should do to stand out in the sales world with video. …and other golden nuggets of advice! #sales #marketing #salesandmarketing #ideaclimbing #ideaclimbingpodcast

How do you stand out in a world full of competition? Jason Zygadlo, founder of Build.Your.Own.Brand., joins me to share his journey from creatively breaking into pharmaceutical sales to becoming an expert in helping people and businesses stand out.

Breakthrough Branding: The Power of Personalized Videos The Unstuck Business with Jason Zygadlo How can personalized videos revolutionize business connections? In this episode, we talk to Jason Zygadlo, who shares his unique insights into creating authentic connections in a crowded market through the power of storytelling and branding. Jason, with nearly 20 years in medical device sales, now leads Build.Your.Own.Brand., helping individuals and organizations stand out creatively. A Kent State graduate and community advocate, Jason uses his strategic skills and passion for branding to help clients break through the noise. Outside of work, he's dedicated to his nonprofit, ZIGGYSTRONG, and enjoys family time, college football, and Lake Erie. The Unstuck Movement Is Sponsored By The CLA ConnectedLeadersAcademy.com 📲Contact Jose Escobar The Unstuck Movement: True Testimonies of Breakthrough - Available on all social media and podcast platforms. Rob Z Wentz is a Breakthrough Expert, Executive Leadership Coach, and Podcast Mentor. Rob guides inspired leaders from where they are now to where they are destined to be by helping them become “the expert” in their industry. Rob is also a Christian entrepreneur, best-selling author, podcast host (The Unstuck Movement), social media marketer and strategist, award-winning radio personality, speaker, and influencer. For over 20 years Rob has been connecting and engaging with people in various forms of broadcasting. LIT Coaching | Lead, Impact, Transform Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5979772674637824

Jason Zygadlo, Founder & President of Build Your Own Brand (BYOB), has always had that inner something that made him think outside the box and do things a little differently. That is to say, he has a way of getting the right attention. As a matter of fact, he’s built a business by showing people how to think different, be different, and show off just a little bit. His secret, find that gritty, creative, memorable way to get noticed.    I’ll leave the story of how he got hired into pharmaceutical sales and then into medical device sales up to him; you can check it out in the interview. What you need to know is how he sets himself apart from other career coaches and placement firms. Because that is not what he does . . . he helps you be memorable. There is work to be done to make that happen, but it is simple: Prepare + Be Different + Stand Out + Validate = Memorable   Jason is a firm believer in preparing for the role you want by investigating the role. Get to know people that do that role, talk to them about the highs & lows of the position. Get to know what lessons you can get to know and how to avoid the pitfalls. Network with as many people as you can. Learn. Ask questions. And, build your own portfolio, or package, that will have you ready to hold any conversation and showcase what you’ve done to be there.   Being different is important. But don’t be weird. Showcase to others what it is you bring to the table that others just simply cannot provide. You know you are different because you’ve done your research. Build relationships with people you want to work with. Let them get to know you and what value you bring. Be different than E V E R Y O T H E R candidate they will see.    Stand Out. Be bold. What can you do to be notice in the most positive way? What is it about you that other people need to get to know? Be willing to do things others are not or have not thought of doing.   Validate yourself. As Jason says, bring receipts to validate what you’ve done. Don’t be afraid to show off your awards. Make sure to highlight your successes and accomplishments. Bring a portfolio filled with receipts of what you paid for over the years.    Your ability to get people to get to know you, trust you, and like you are the very foundation of any salesperson’s arsenal in getting a relationship with a client. You should do that with the company you want to work with too! Jason wants you to get the job not because you are in the “good pile” of resumes, but because you are genuine, authentic, and yourself. Companies want to hire people they can believe in, teammates they can see doing the job successfully. Showcase that to any future employer and the opportunities open for you.   Build Your Own Brand is more than a career coach, Jason can help businesses be better at business-to-business interaction. BYOB works with corporate accounts to teach and train team members how to be memorable. The formula remains the same: Prepare + Be Different + Stand Out + Validate = Memorable   There is a not or positive energy in this episode, Jason brings some great insight and teachable lessons on how to set yourself to be memorable.   You can connect with Jason Zygadlo here:   Email: jason@careercoachbyob.com Website: https://www.careercoachbyob.com/ LinkedIn: https://www.linkedin.com/in/jason-a-zygadlo-9051311/ Phone: 216.956.9696   #BYOB #BeMemorable #ValidateEverythingYou 🔔 Want your business to be featured as our next Business Spotlight? Book in your FREE podcast slot today via our website: https://www.businessspotlightseries.com #business #advice #podcast #businessowner #businesstips #growth #businessgrowth #businesslesson #businessessentials #howtostartabusiness #businessstrategy #businesspodcast #motivation #thebusinessspotlight #success Dive into expert insights on winning and retaining customers, mastering time management, and unlocking business success. This channel covers a wide range of entrepreneurial content—from understanding stock market analysis for companies to exploring daily life as an online business owner. Find actionable checklists for starting your business, tips on attracting investors, and motivational content that drives business growth. Learn how successful people set the right goals, manage social media for business, and navigate real estate ventures. Join us for advice, strategies, and inspiration to elevate your entrepreneurial journey.

Introduction and Guest Introduction (00:00:00) John Golden introduces himself and guest Jason Zygadlo, discussing the focus on personalized videos. The Power of Personalized Videos (00:01:08) Jason explains how personalized videos can differentiate individuals in sales and job searching. Addressing Imposter Syndrome (00:03:13) Discussion on overcoming the fear of being on camera and the authenticity it brings. Engagement Strategies for Videos (00:09:54) Jason shares best practices for creating engaging videos and connecting with the audience. The Importance of Practice (00:09:56) Emphasis on practicing video skills to become comfortable and authentic in presentations. Building Trust Through Videos (00:12:51) The significance of developing know, like, and trust in sales through personalized video communication. Versatility of Personalized Videos (00:13:33) Jason discusses various applications of personalized videos in customer appreciation and product demonstrations. Real-World Examples of Success (00:17:31) Jason shares examples of how businesses and job seekers have benefited from using personalized videos. The Psychological Impact of Video (00:19:30) Discussion on how the brain processes video interactions similarly to in-person meetings. The Importance of Authenticity in Videos (00:20:35) Discussion on how personalized videos can lose their impact if they quickly turn into sales pitches. Jason Zygadlo's Background (00:21:37) Jason shares his transition from medical device sales to founding "Build Your Own Brand" for job seekers and businesses. Encouragement to Leverage Video (00:22:12) John encourages the audience to explore creative uses of video, highlighting Jason's insights. https://salespop.net/ SalesPOP!: A modern digital magazine, aimed at empowering sales leaders, sales management, sales professionals, and entrepreneurs to achieve success. As a multi-media platform, we bring you live sales expert interviews with top professionals giving you pro tips on how to be more successful in sales. ---------- Thank you for watching this video – Please Share it. Leave your comments below…. ---------------- 🎯 Don't Forget to SUBSCRIBE to Our Channel! SalesPOP! https://www.youtube.com/c/salesPOP -------------------------------- Where to follow and find more Sales Pro advice: ➽ Sales Professional Interviews: https://salespop.net/media/sales-expert-insights-series/ ➽ SalesChats: https://salespop.net/media/saleschats/ ➽ Facebook: https://www.facebook.com/RealSalesPOP ➽ Twitter: https://twitter.com/realsalespop ➽ LinkedIn: https://www.linkedin.com/showcase/sales-pop/ #JasonZygadlo #salesAI #salesinterview

Welcome back to I Know A Guy! In this episode, I had the pleasure of sitting down with Jason Zygadlo, a dynamic sales leader, certified career coaching consultant, and entrepreneur with a passion for personal branding. Jason's journey from breaking into the competitive medical sales industry to founding Build Your Own Brand is nothing short of inspiring. He shares how his bold and unconventional methods have helped him stand out in competitive job markets and land incredible opportunities. Jason provides valuable insights on building confidence, differentiating yourself, and securing your dream job. He discusses the power of personalized videos to enhance business connections and create lasting impressions, offering practical strategies for both job seekers and business owners to break out of the "sea of sameness." Jason also emphasizes the importance of stepping out of your comfort zone as the key to growth and success, sharing powerful lessons on storytelling, confidence-building, and the art of being memorable in interviews and business. If you’re ready to elevate your career or take your business to the next level, this episode is packed with actionable advice and inspiration. You can find Jason Here: https://www.linkedin.com/in/jason-a-zygadlo-9051311/ www.careercoachbyob.com https://youtube.com/@careercoachbyob?si=MZJsaSKN7N1R8VGA https://www.facebook.com/profile.php?id=61552421195690&mibextid=LQQJ4d If you’d like to be featured on I Know A Guy, all my links and scheduling info can be found here: https://linktr.ee/Iknowaguy_